Selecting the optimal entry point within MENA’s Fantasy Sports market

Background

• Starzplay, sought to venture into the fantasy sports market, aiming to capitalize on its potential growth and opportunities within the

• Aimed to develop their strategy and execution plan within the fantasy sports market

Our approach

• Conducted an external analysis of various segments within the gaming market to determine STARZPLAY's areas of competitive advantage

• Evaluated the potential opportunity value, identified customer segments, and determined the optimal gaming product offering

Outcomes

• Crafted a strategic plan and execution strategy by analyzing macro-trends in the region and assessing opportunities across fantasy sports

• Aligned the strategy with the overarching goals and vision of STARZPLAY and the broader ecosystem