Developed the sport tech and innovation strategy for NEOM Sport

Background

• NEOM were looking to become the regional hub for sport tech and innovation

• The giga-project was looking to attract technology companies in sport and launch new sport models such as XR gaming and esports

Our approach

• Developed the tech and innovation value propositions for NEOM Sport to position itself as regional leaders

• Developed the product strategy based on customer analysis and a 5-year financial model

Outcomes

• Received sign-off from NEOM Board to activate the strategy and received the budget required

• Provided support to NEOM’s overall programmeto attract international companies and foreign investment into the city